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Vendors

Commercial Exhibitors

Vendor applications are no longer being accepted for the 2024 Western Heritage Classic. Be on the lookout for 2025 WHC Vendor Information in mid-december of 2024.

Application Due Date: February 1, 2024

Final Payment Due Date (once accepted): March 15, 2024

The Western Heritage Classic Trade Show is an invitational trade show that has continued to emerge and transform over the last 35+ years. The Expo Center of Taylor County has had the privilege of hosting the elite of commercial vendors/exhibits during the Western Heritage Classic. We are thrilled that you would like to be considered to join us in celebrating true, western heritage and ranching traditions during our three-day extravaganza.

Our booth spaces vary in size, location, and venue to ensure that all Western Heritage Classic members, participants and enthusiasts are given the opportunity to experience all the Expo has to offer. We welcome around 35,000 visitors during our three-day event who are ready to shop till they drop, eat delicious food and experience great, action-packed ranching heritage.

The Western Heritage Classic reserves the right to assign space in accordance with other vendors and products. We strive to maintain a large variety of products in all areas and do our best to not overload one specific category. We do not offer exclusives. If you are interested in becoming a vendor and would like to be considered, please fill out the PDF application specific to the building that you are interested in. There is not a guarantee that there will be any openings in that specific area. Be sure to include as many details as possible along with pictures and/or brochures of your products and merchandise. Once your application is received it will be juried and carefully considered. If chosen, you will be notified by phone or e-mail and a final contract will be sent to you.

Cancellation Guidelines

  • Prior to February 29th- 100% refund
  • March 1st - March 20th- 75% refund
  • March 31st - April 1st - 50% refund
  • April 1st - There will not be a refund

Outside Food and Non-Food Vendors

Outside Non-Food is sold by footage. Please see the application with map attached on the last page. Pricing is $35 per foot facing the NORTH side of the Midway and $40 per foot facing the south midway. Maximum Depth is 20 foot. If you need different accommodations then you will need to speak to the Vendor Coordinator. There is a map with the application.

Hours- Thursday: 12 pm - 5 pm , Friday & Saturday: 8 am - 8 pm
These are the mandatory hours. However, you can open earlier or stay later.

All outside vendors are located on the midway strip that is located immediately north of all of the buildings/ shopping. Please see the application for mapping. Abilene Health Department has new food requirements, so please make sure that you submit your menu items to them before sending in an application. This will prevent them later saying that there are food conflicts. ** ANYONE WHO REQUIRES MORE THAN 2- 110 AMP PLUGS WILL BE CHARGED AN ADDITIONAL FEE OF $25 PER OUTLET USED.

AEP Texas Big Country Hall

This building has very high ceilings, so booth height is not a problem. There are no tables, drapes or supplies offered for booths. Your 10x10 location will be marked on the floor and you must stay within your booth space. You can NOT block the thermostats. This building is air conditioned. Electricity is limited in this building and 110 outlet is THE ONLY option

Hours– Thursday: 12 pm - 5 pm, Friday & Saturday: 8 am - 8 pm

Pricing- Big Country Hall- 10x10- $400 for regular booth and $425 for corner booths

Taylor Telecom Arena

This building will hold the RHAA competition & Ranch Rodeo. All booths will be located immediately inside the foyer of the Arena. There are 48 booth spaces that are a 10x10. There will be no tables, drapes or supplies offered for booths. There is electricity along the walls, but you will be required to share outlets. This building is air conditioned. There are depth and/or height restrictions in this building in certain areas, so please refer to the map with the application for these restrictions. Electricity is limited in this building and 110 outlet is THE ONLY option

Hours- Thursday: 12 pm - 5 pm, Friday & Saturday: 8 am – Conclusion of the Rodeo

Pricing- The pricing varies in the Taylor Telecom Arena. Please refer to the map for correct pricing, which is located with PDF application at the bottom of this page.

Capital Farm Credit Display Building

The Display Building has larger size booths in it that are 10ft x 20ft and 25ft x 20ft. This building has the Fiddler's Contest on Saturday, May 11th, so beware that there will be periods of loud music playing. There are no tables, drapes or supplies offered for booths. Your booth will marked on the floor and you must stay within your booth space. Electricity is limited in this building and 110 outlets only. You can NOT block the thermostats. This building is air conditioned.

Hours– Thursday: 12 pm - 5 pm, Friday & Saturday: 8 am - 8 pm

Pricing- Prices vary from $800 -$1000.00 depending on the size of the booth. (please refer to the PDF application)


NO DOGS are allowed on the facility grounds whether it is at your camper, booth or in a building. You will be asked to remove your dog from the premises. Only service animals with proof are allowed and must be with the owner at all times.

The RHAA competition has changed their schedule to Friday and Saturday only in the Taylor Telecom Arena but we will still require all vendors to be open on Thursday from Noon to 5pm because the Bit & Spur Show is going on all day.

RV Spots – If you need an RV spot, please indicate that in the email when you send back your application. The cost is $180 for the event. RV spots will be available to the public starting March 4 at 10am. After that date, we will not be able to guarantee a spot for you.

If you have any questions in regards to the application or issues with the deadline please feel free to contact the Vendor Coordinator, Paige Bohannon, at 325-795-6700 or pbohannon@expoctc.com.

AEL Round Building - Home of the Bit & Spur Show
AEP Texas Big Country Hall Vendor
AEL Round Building Vendor
Outside Food Vendor
Capital Farm Credit Display Building Vendor
Outside Non-Food Vendor
Capital Farm Credit Display Building Vendor
Modern Living Mall Vendor
AEL Round Building Vendor
Modern Living Mall Vendor
Taylor Telecom Arena Vendor
Taylor Telecom Arena Vendor

Bit & Spur Show

One of the many draws of the Western Heritage Classic is the World's Largest Bit & Spur Show housed in the AEL Round Building and Modern Living Mall. There are over 100 vendors that participate in this awesome show of talent! So, come tour the world’s largest Bit and Spur Show to buy, sell, trade, or just see this spectacular display of collectible, antique, and contemporary western items. These buildings are not operated by the Expo Staff. Please contact Coyote Trading Company for booth details.

No dogs are allowed on the facility grounds whether it is at your camper, booth or in a building. You will be asked to remove your dog from the premises. Only service animals with proof are allowed and must be with the owner at all times.

If you are interested in being a vendor for the Bit & Spur Show, please contact:
Coyote Trading Company
Barney Chambers - 208.816.8681
Bobbi Jo Chambers - 208.816.8682
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