Swenson Land & Cattle Co.
In 1836, Swante Magnus Swenson arrived from Sweden and bought over 100,000 acres of the buffalo bayou, Brazos and Colorado Railway land. In 1882 when the government started imposing taxes, Swante enlisted his two sons Eric P. and Swen A. to find a way for the land to pay for itself. Fencing in 50,000 acres in Jones and Shackelford counties and adding cattle, the SMS brand was born. The SMS continues to build their land holdings and by 1898 had acquired 400,000 acres in parts of King, Motley, and Dickens counties that they called the Spur Ranch. The brothers also acquired 78,000 acres in Cottle County, which is now known as the Tongue River Ranch.
The Swenson Ranch has changed and evolved since its start, however one thing has remained the same: a long standing rich heritage. Swenson Land and Cattle is owned by Bruce and Perry Swanson and their children. All direct descendants of Swante Magnus Swenson.
The Swenson family is committed to a long-term future in the cattle industry. Their major challenge today is the responsibility to be profit-driven, while keeping alive their 152 year heritage.
Keeping a tradition of excellence, profitability and SMS culture is ranch manager Dennis Braden primary goal. He has taken a very proactive approach to making cowboy heritage a big part of the day-to-day operations. The SMS has reinstated traditional practices such as the use of the horse-drawn chuck wagon during branding and weaning.
Today, the SMS takes pride in producing quality Hereford and black baldy cattle and horses that are bred for ranch work. Today’s ranch crew includes cowboys, farmers, and maintenance men who are all loyal, hard-working, and professional.